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beBeer (= to "be beer") was born from a simple conviction: behind every beer there are passionate women and men, a region, a history, a know-how, a heritage and a local culture.

beBeer's mission is to showcase brewing heritage and make this world visible by building bridges between breweries, taverns, brewing towns and regions, events and beer lovers.

Through its values, tools and platforms, beBeer is gradually building the first European ecosystem entirely dedicated to brewing tourism.

With the "beBeer in your pocket" app, you can:

• discover craft breweries all across Europe;
• explore Beer Trips and Beer Routes;
• plan unforgettable brewing experiences;
• access a European community of enthusiasts.

Explore what's around you and start your next Beer Trip. → Back to the carousel

The Brasserium is an immersive experience designed for tourist sites, castles, citadels, museums and heritage venues.

Through a scripted journey made of several interactive stages, visitors discover a region's brewing history and know-how while exploring local heritage. QR codes, digital content, riddles, encounters with brewers and tastings turn the visit into a genuine cultural adventure.

The Brasserium boosts a tourist site's appeal without altering its identity. It creates a memorable, fun and convivial experience for the whole family.

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The European Network of Brewing Towns and Regions (RECORB) brings together towns, cities and regions that wish to showcase their brewing heritage, support the local brewing world and develop sustainable tourism.

Each town has a unique identity. Some host a historic brewery, others a festival, a museum, a tavern or a local tradition. RECORB gives them European visibility and a space for cooperation.

RECORB is fully part of the European drive for sustainable tourism and regional development. The "Brewing Town" label is living proof of it.

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Beer has its magazines, blogs, podcasts, video channels, influencers, photographers, journalists and specialised platforms.

The Brewing Media Atlas created by beBeer is the first European directory dedicated to these players who, every day, keep brewing culture alive. It is designed to help curious travellers explore brewing regions, discover local scenes and plan their Beer Trips with better information.

The European Network of Regional and Territorial Correspondents (RECORT) brings together experts and enthusiasts of the brewing world — journalists, beer experts, guides and photographers — rooted in their local and regional realities.

Together, they contribute to a European momentum aiming to gradually cover the whole continent and feed the beBeer ecosystem with reliable, relevant content.

As national or territorial correspondents, they are essential relays on the ground and reference points for users. Their role goes beyond mere contribution: they ensure continuous monitoring and act as the eyes and ears of the app.

It is in this constant local presence that the strength of the RECORT network lies, able to surface concrete field knowledge in service of a user experience directly connected to European brewing realities.