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Choose a destination
Explore brewing cities and regions across Europe.
Explore Europe
your way
Discover breweries, heritage, gastronomy and authentic local experiences.
Join 20,000+ beer travelers
Exploring Europe differently
Choose your path
How do you want to discover Europe?
Four ways into Europe's brewing world — pick the one that fits your next trip.
How it works
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Discover local beer experiences
Breweries, taprooms, beer bars, food pairings, events and local culture.
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Enjoy your Beer Trip
Travel differently and create unforgettable memories.
Featured Beer Trips
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2 Days
Valencia
ValenciaSpain's third-largest city is far more than paella and the City of Arts and Sciences. Over the past decade, an artisan b…
2 Days
Dublin
DublinDublin is far more than a stout city. Behind the Georgian facades and along the Liffey quays, a vibrant craft scene has …
2 Days
Krakow
KrakowKrakow has undergone a true craft revolution in recent years. The Kazimierz district overflows with multitap bars where …
3 Days
Pilsen
PilsenIn October 1842, a young Bavarian brewmaster named Josef Groll tapped the first golden, bottom-fermented lager in the ce…
2 Days
Bologna
BolognaBologna is far more than a food capital. Behind its centuries-old porticoes and medieval towers, the city hides one of t…
2 Days
Zwettl
ZwettlZwettl, a small town in the heart of the Waldviertel, is home to one of Austria's oldest private breweries. Since 1709, …
What you'll find
Breweries & Taprooms
The best local breweries and beer bars.
Local Food & Pairings
Delicious food experiences to pair with beer.
Brewing Heritage
Dive into local history, traditions and brewing culture.
Beer Festivals & Events
Find the best beer events happening near you.
Curated Itineraries
Handcrafted Beer Trips for an unforgettable experience.
Practical Tips
Travel tips, transport, accommodation and useful information.
The beBeer ecosystem
Explore, discover, share
Why beBeer?
To showcase brewing heritage, create experiences and bring regions to life.
Discover
The Brasserium experience
An immersive journey through Europe's historic sites.
Discover
Brewing towns & regions
The RECORB network and the "Brewing Town" label.
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Brewing Media Atlas
Magazines, blogs, podcasts and brewing platforms across Europe.
Discover
beBeer correspondents across Europe
The RECORT network: journalists, beer experts and guides — your contacts on the ground.
Discover
1 The beBeer ecosystem
Why beBeer?
beBeer (= to "be beer") was born from a simple conviction: behind every beer there are passionate women and men, a region, a history, a know-how, a heritage and a local culture.
beBeer's mission is to showcase brewing heritage and make this world visible by building bridges between breweries, taverns, brewing towns and regions, events and beer lovers.
Through its values, tools and platforms, beBeer is gradually building the first European ecosystem entirely dedicated to brewing tourism.
With the "beBeer in your pocket" app, you can:
- discover craft breweries all across Europe;
- explore Beer Trips and Beer Routes;
- plan unforgettable brewing experiences;
- access a European community of enthusiasts.
2 The beBeer ecosystem
The Brasserium experience
The Brasserium is an immersive experience designed for tourist sites, castles, citadels, museums and heritage venues.
Through a scripted journey made of several interactive stages, visitors discover a region's brewing history and know-how while exploring local heritage. QR codes, digital content, riddles, encounters with brewers and tastings turn the visit into a genuine cultural adventure.
The Brasserium boosts a tourist site's appeal without altering its identity. It creates a memorable, fun and convivial experience for the whole family.
3 The beBeer ecosystem
Brewing towns & regions
The European Network of Brewing Towns and Regions (RECORB) brings together towns, cities and regions that wish to showcase their brewing heritage, support the local brewing world and develop sustainable tourism.
Each town has a unique identity. Some host a historic brewery, others a festival, a museum, a tavern or a local tradition. RECORB gives them European visibility and a space for cooperation.
RECORB is fully part of the European drive for sustainable tourism and regional development. The "Brewing Town" label is living proof of it.
4 The beBeer ecosystem
Brewing Media Atlas
Beer has its magazines, blogs, podcasts, video channels, influencers, photographers, journalists and specialised platforms.
The Brewing Media Atlas created by beBeer is the first European directory dedicated to these players who, every day, keep brewing culture alive. It is designed to help curious travellers explore brewing regions, discover local scenes and plan their Beer Trips with better information.
5 The beBeer ecosystem
beBeer correspondents across Europe
The European Network of Regional and Territorial Correspondents (RECORT) brings together experts and enthusiasts of the brewing world — journalists, beer experts, guides and photographers — rooted in their local and regional realities.
Together, they contribute to a European momentum aiming to gradually cover the whole continent and feed the beBeer ecosystem with reliable, relevant content.
As national or territorial correspondents, they are essential relays on the ground and reference points for users. Their role goes beyond mere contribution: they ensure continuous monitoring and act as the eyes and ears of the app.
It is in this constant local presence that the strength of the RECORT network lies, able to surface concrete field knowledge in service of a user experience directly connected to European brewing realities.
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